Business Manual in InZOI – Step by Step
In InZOI, players would need to think strategically, like true entrepreneurs, planning each step of their business to achieve success. For new players, this provides a clear roadmap, preventing them from getting lost in the process. Additionally, suppliers, customers, deliveries, and events become opportunities for roleplay and social interaction, making the experience of running a business in the game more dynamic, realistic, and interactive.
Initial Ingredients – Idea and Planning
- Choose the type of business: store, café, factory, service, etc.
- Define the product/service, target audience, and plan layout, decoration, and brand identity.
- Suppliers: NPCs or players who will provide raw materials, inputs, or essential services.
Mixing Ingredients – Product/Service Development
- Test products or services within the game.
- Adjust prices, quality, and features to attract NPCs or players.
Season with Strategy – Marketing and Branding
- Customize the logo, name, and brand colors.
- Host events, promotions, or announcements in RP.
- Interact with the community to build a positive reputation.
Assemble the Final Product – Production and Delivery
- Define how to deliver: counter service, order system, or fast delivery.
- Organize stock, NPC staff or collaborators, and internal processes.
Add Extras – Sales and Customer Service
- Add unique touches that delight customers: VIP service, freebies, or exclusive experiences.
- Train NPCs or create scripts to encourage customer loyalty.
Delivery Service – Expanding Reach
- Customer delivery: reach those who can’t visit the store, increasing reputation and sales.
- Supplier delivery: raw materials arrive directly at the business, ensuring constant stock and uninterrupted operation.
Serve – Launch and Growth
- Officially open to the InZOI public.
- Collect feedback, adjust prices and strategies, and begin expanding and scaling.
Video: https://www.youtube.com/watch?v=Bm-Y-w7U_jg
https://www.youtube.com/watch?v=B9iQXG-AzGc
Business Events and Launches in inZOI
1. Physical Grand Opening
- Organize a grand opening party at the store location.
- Invite NPCs, neighbors, famous Zoi, or VIP customers.
- Includes themed decoration, music, catering, and special activities.
- Can generate media coverage, positive reputation, and loyal new customers.
2. Online Launch / Pre-sales
- Create online events, such as pre-sale livestreams or product presentations.
- Viewers can purchase in advance and receive exclusive perks (discounts or limited products).
- Allows direct interaction with customers, comments, and instant feedback.
3. VIP Subscriptions and Customer Clubs
- Offer subscriptions on the website or for the business, ensuring members receive products before the official launch.
- Benefits can include special discounts, gifts, exclusive content, and access to online or offline events.
- Helps build customer loyalty and a community around the brand.
4. Types of Guests
- Influencers / Famous Zoi: increase visibility, attract customers, and generate social media coverage in the game.
- VIP / Loyal Customers: boost immediate sales, create hype, and can become brand ambassadors.
- Friends and Family: increase morale and social support, and can influence the relationship with the Zoi business owner.
- Media / Journalists / Bloggers: coverage in newspapers, TV, or billboards; can positively or negatively impact the store’s reputation.
5. Invitation Strategy and Planning
- Deciding how many and which groups to invite affects event success (e.g., too many influencers may generate hype but alienate traditional customers).
- Interactions during the event can generate live news, photos, and posts on the in-game social media.
- Planning budget, decoration, catering, music, and special activities is essential.
6. Event Benefits and Risks
- Increases the brand’s reputation in the city.
- Can generate pre-sales and customer loyalty.
- Guest feedback reveals strengths and weaknesses of the business.
- Creates opportunities for partnerships with NPCs, brands, and investors.
- Poorly planned events can lead to media criticism, dissatisfied customers, or loss of reputation, requiring strategic decisions.
